Times Square is one of the most exciting places to visit in New York City during the holidays — but it’s also one of the busiest. Between the twinkling lights, festive shows, and holiday shopping, the crowds can feel overwhelming. Luckily, locals know a few insider secrets to make the experience smoother — and one of them is discovering the perfect mix of indoor attractions, hidden gems, and lesser-known experiences like RiseNY.
1. Visit Early (or Late) for the Best Experience
New Yorkers know that the best times to explore Times Square are early in the morning or late in the evening. Before 10 AM, the streets are calm, making it easy to snap great photos of the iconic billboards. After 9 PM, the lights still dazzle, but the day-trippers are gone — so you can soak in the atmosphere without battling the crowds.
2. Escape the Chaos and Take Flight at RiseNY
When the holiday bustle gets intense, take a break from the streets and head to RiseNY, located just off Times Square at 160 W 45th Street. This immersive attraction lets you explore the city’s story before lifting you — literally — into the sky on a thrilling 4D flying ride.
You’ll “soar” over New York’s most famous landmarks, from the Statue of Liberty to Central Park, all beautifully lit for the holidays. The motion, wind, and scents make it feel like you’re truly gliding through the winter skyline — without freezing in the cold or standing in long lines outside.
Before the ride, wander through interactive museum-style galleries that celebrate New York’s rich history — from Broadway and fashion to music and film — all decked out for the season. It’s a perfect indoor activity for families, couples, and groups who want to enjoy the magic of the city without the crowds.
3. Explore Hidden Gems Near Times Square
You don’t have to stay right in the middle of the hustle. Locals love the quieter side streets filled with great food and local flavor. Grab a festive treat at Schmackary’s, see an Off-Broadway show at Playhouse 46, or warm up with hot chocolate at Bird & Branch Café. And since RiseNY is just a short walk from all of them, you can easily plan a relaxed afternoon exploring the area at your own pace.
4. Go Indoors to Stay Warm and Crowd-Free
December weather can be unpredictable, and indoor attractions are your best friend. Along with RiseNY, nearby spots like the Museum of Broadway and Madame Tussauds offer plenty of holiday fun away from the elements. These experiences let you enjoy New York’s festive energy without the chaos of packed sidewalks or long outdoor waits.
5. Plan Ahead Like a Local
If you’re visiting during peak holiday weeks, make sure to buy tickets in advance — especially for popular attractions like RiseNY. Booking early not only guarantees your spot but also helps you plan your day around less crowded times. RiseNY’s timed-entry system makes visiting easy and efficient, so you can skip long lines and enjoy more of what you came for.
6. Enjoy the Holidays — Without the Hassle
Times Square during the holidays is unforgettable — but it’s even better when you know how to navigate it like a local. Visit early, explore off-the-beaten-path spots, and make RiseNY your go-to escape for an indoor adventure that captures the heart of New York City.
Whether you’re soaring above the skyline, exploring the cultural galleries, or simply taking a break from the cold, RiseNY offers a one-of-a-kind experience that helps you enjoy the holidays in NYC without the stress of the crowds.
Plan your visit today and see for yourself why RiseNY is one of the best things to do near Times Square this holiday season — an unforgettable mix of fun, history, and heart that truly lets you rise above it all.
