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June 10, 2009


To enrich lives by helping people discover a meaningful and rewarding lifestyle of dance.

For people who dance regularly, it becomes a way of life. Based on this understanding, we strive to collectively express the following principles in our actions.

1. Dance brings people together
Dance has a way of breaking down barriers and connecting people with one another. We recognize and celebrate this kinship by making our company a home to a community.

2. Good is not great
Good is never good enough and the enemy of greatness. All too often individuals and organizations are easily satisfied with being good and never actualize their full potential. We will not settle for being a place that has good instruction, but aim to have great teachers and a great program that doesn’t produce good dancers, but great dancers.

3. Creativity is a culture
Great ideas thrive in a creative environment that allows for the freedom to experiment and rewards innovation. Inspiration comes from being in a place where you’re surrounded by others doing creative activity.

4. Create an experience and you will make somebody’s day
Learning is experiential. Engage peoples hearts and you will also reach their minds. Successful events excite and connect with us on an emotional level. People who have an experience are more than just satisfied. They are thrilled.

5. You don’t know what you’re missing
It is a sin to keep a good thing to ourselves. The world needs to know what a good time we are having.

By signing my name on this document, I hereby commit myself to expressing all of these values in every action I take as a representative of this dance company.

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